AI Insights · Timothy · July 2025
Top Art Games Performance on Unified Platform in New Zealand, Q2 2025
Explore the performance trends of the top 5 art games in New Zealand during Q2 2025, showcasing their downloads, revenue, and active user metrics.
In the second quarter of 2025, the top art games on a unified platform in New Zealand displayed varied performance trends in terms of downloads, revenue, and active users. Here's a closer look at how these applications fared during this period, based on data from Sensor Tower:
Zen Color - Color By Number from Oakever Games showed a fluctuating revenue trend, peaking at approximately $191 in late April. Weekly downloads reached a high of 3.6K mid-April, while active users increased steadily, reaching around 12.6K by the end of June.
Happy Color by Numbers Game, published by X-Flow, saw a rise in revenue to $109 in early May. Downloads were highest in mid-April at over 2.2K, but saw a general decline towards the end of the quarter, stabilizing around 1.3K. Active users remained stable, hovering around 10.7K.
Color by Number：Coloring Games from Wildlife Studios experienced strong revenue growth, peaking at $443 in mid-May. Downloads varied, with a peak of 2.1K at the end of June, while active users increased significantly, reaching over 5K by quarter's end.
Paint by Number Coloring Game by Oakever Games had its revenue peak at $117 at the start of the quarter but saw a decline thereafter. Downloads were highest in mid-April at 1.5K, with active users showing a slight decline to around 3.1K by the end of June.
Color Pop AI - Coloring Book from MWM maintained a consistent revenue flow, peaking at $658 in mid-April. Downloads reached 1.1K by the end of June, while active users showed a positive trend, ending the quarter at approximately 3.3K.
These insights provide a snapshot of the art games' market performance in New Zealand during Q2 2025. For more detailed analytics and trends, visit Sensor Tower.
